A new poll showing Danny Tarkanian leading Adriana Guzmán Fralick in the Republican primary for Nevada Attorney General is under fire, not for the numbers themselves, but for how the surveyors presented the questions.
The poll, conducted by Pulse Decision Science and released March 24, surveyed 410 likely Republican primary voters by phone from March 19-22, with a margin of error of ±4.8 points. It showed Tarkanian ahead 55% to 17%, with 27% undecided, and the firm’s memo called him “in a great position to become the GOP nominee.”
Almost immediately, recipients of the survey raised concerns that the questions were biased. One voter described it as “a bit of a push poll” and noted it was clear who had commissioned the survey.
Another criticized a question implying Guzmán Fralick had attended “DEI rallies,” which referred to a 2023 professional panel hosted by the Latino Student Advisory Board at UNR, featuring Latino attorneys, professors, and community professionals speaking to students about career achievement.
Push polls, phone surveys designed to sway opinions rather than gather information, have long been criticized in politics because of a lack of transparency, especially when commissioned or influenced by a campaign.
The Republican primary for Nevada Attorney General remains open, with a significant portion of voters undecided. Tarkanian, a longtime Nevada Republican, faces Guzmán Fralick, who has the endorsement of Governor Joe Lombardo.
On the Democratic side, Senate Majority Leader Nicole Cannizzaro and Treasurer Zach Conine are also considering bids.
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