The Old Blog in the Desert

Spending during Halloween has been rising across Northern Nevada, and 2024 is no exception.

As Halloween approaches, residents are gearing up for the spooky season, with an expected average expenditure of $103.63 per person—slightly down from last year’s record but still reflecting a significant boost from past years. Back in 2019, Northern Nevadans were spending around $86.27 per person, a number in line with the state’s overall trend of increasing seasonal spending.

According to the Retail Association of Nevada (RNA), Halloween spending across the state reached $92.12 million in 2020. For 2024, the RNA is projecting Nevada spending to climb to $190 million. The bulk of this expenditure will go toward costumes, candy, and decorations as 72 percent of adults across Northern Nevada prepare to celebrate Halloween in style.

Costumes remain the top item on consumer lists, with $62.2 million expected to be spent statewide, but decorations and candy are close behind, at $61.5 million and $58.1 million, respectively. Even with inflation, particularly the rising cost of candy—Reuters reports the price of chocolate has soared by 40 percent since 2020—Northern Nevadans are still determined to keep the holiday spirit alive.

Discount retailers are the top destination for Halloween shoppers, with 37 percent of Nevadans planning to shop at stores like Walmart and Dollar Tree. Specialty Halloween stores, grocery stores, and online retailers remain popular spots for finding the perfect costume or stocking up on decorations.

For inspiration, 38 percent of Northern Nevada residents will use online platforms like Pinterest and Instagram for costume ideas, while others visit retail stores or consult friends and family.