There was a time when 25 cents could measure the value of the world.
Now, I don’t mean to sound like a relic—you know, one of those grumbly old fossils you find on a front porch swing warning kids not to grow up too fast—but I do remember when being rich meant standing in front of the penny candy counter with a quarter clutched in your sweaty little hand. And let me tell you, that quarter felt like Fort Knox melted down and pressed into a single coin just for me.
My favorite place was the Woodland Villa, a narrow little shop that smelled like a mixture of bacon grease, mothballs, and adventure. It had a squeaky front door that slammed with the authority of a gavel, and every time it closed, you knew justice got served—someone either came in with good money or left with a brown paper sack full of jelly beans.
The candy counter was a glass case of pure joy, low enough that kids could rest their elbows on it and stare, mouths slightly open, like art critics considering a masterpiece. Behind that glass were rows of root beer barrels, licorice ropes, wax bottles filled with juice, and little dots of sugar glued to strips of paper, like someone thought a receipt ought to be delicious.
The store owner, Mrs. DeVol, had the patience of a saint and the eyebrows of a wizard. He stood behind the counter with her hands folded, watching me calculate what combination of sweetness would yield the best return on investment.
“Alright, what’ll it be today?” she’d ask as if I were placing a Wall Street trade instead of debating between sour balls and a strip of Zotz.
“I’ll take three of those, four of these, and uh…how many Swedish Fish can I get for seven cents?”
Mrs. DeVol didn’t need a calculator. That woman could do candy math in her head like a Vegas card shark. And she always gave a little nod of approval when I spent the whole quarter as if I’d graduated with honors in Sugar Economics.
There was no bag too small or pocket too shallow for that haul. You walked out of that store wealthy—a capitalist prince among the barefoot summer kids.
You might even share a lemonhead, or two, to prove you were benevolent in your newfound affluence. The walk home was always slow, partly because you didn’t want it to end and partly because you were unwrapping candies with the efficiency of a raccoon at a campsite.
Sticky fingers, sticky face, sticky heart.
These days, a quarter won’t buy you a second glance, let alone 25 pieces of joy. You feed it to a parking meter or a vending machine, and it vanishes without so much as a thank you.
A quarter may not buy much anymore, but it still feels like treasure, and that’s because once upon a time, it was.