Nevada Health Link Integrates AI into State-Based Marketplace

Nevada Health Link has successfully integrated Artificial Intelligence (AI) into its State-Based Marketplace (SBM) platform in collaboration with GetInsured.

The purpose-built interactive virtual agent (IVA) marks Nevada Health Link as the first marketplace to receive the Centers for Medicare & Medicaid Service’s (CMS) approval for AI-based Interactive Virtual Agents. The state worked closely with CMS and GetInsured security teams to ensure compliance with federal privacy and security requirements.

The AI-driven innovation offers callers natural language interactions, providing instant assistance round-the-clock for common inquiries and tasks such as password resets and enrollment assistance. The augmentation of the call center’s capabilities increases efficiency and reduces wait times.

During the recent Open Enrollment Period for Plan Year 2024, the virtual agent successfully handled calls, freeing frontline workers to focus on more complex queries. Nevada Health Link concluded its recent Open Enrollment Period with an increase in enrollments compared to the previous year.

For more information about Nevada Health Link and available health insurance options, visit NevadaHealthLink.com or contact a licensed enrollment professional at 1-800-547-2927.