Changing of the Bull

Along with KNSS being sold, the stations call letter were changed to KBUL. This was followed by a change in the station’s logo from a bull’s head in a circle to a larger than life bull-character wearing a Hawaiian-print shirt.

Through an on air contest, the new character was named, “Bull-dacious.”

That changed a few years back to the same bull-character wearing a yellow Hawaiian-print shirt. He was also sporting the same pair of sunglasses around his neck.

The character’s name changed too, as he’s now known as “Incredi-Bull.”

Jus’ recently I pulled into the station’s parking lot to find the old logo has undergone yet another change. The bull-character is now sporting a Marine Corps-style desert camouflage utility blouse, called MARPAT, which is short for Marine Pattern.

I think the character’s name ought to be changed to something like Gunny Indestructa-Bull or perhaps Gunny Bull-istic.