On the Edge

As I prepared to shave my face I suddenly realized I was no longer part of the age group Schick is marketing their products towards. I say Schick because at this moment I’m using Edge™ Sensitive Skin.

I am surprised — but I don’t know why.

As I held the can — I took a few seconds to look at what was printed on it. The can has a menacing image from the PlayStation® game KZ3 — something that my teenage son might play and which I have no idea about.

It had to happen sooner or later. That’s the nature of product marketing.

But it leaves me wondering — did Dad or Grandpa ever have the same realization?

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